Eloqua

When was your company established?
Eloqua was established in 1999. The company moved to Fairfax County in May 2008.

What is the origin of your company name? 
Eloqua, the leader in marketing automation and revenue performance management solutions, originally began as a chat solution. The company name Eloqua formed from the word “Eloquent.”

Who owns your company? 
Eloqua is a private company headquartered in Tysons Corner, Virginia.

What is the main business focus of your Fairfax County office? 
The Tysons Corner office is home to the company’s CEO, Joe Payne, corporate services, software developers, sales and professional services. Eloqua has offices throughout North America, Europe, and Singapore.

Who are your primary customers? 
Roughly 50 percent of Eloqua’s customers are business-to-business software and technology companies. Eloqua has customers across other verticals including financial services, healthcare, business services, publishing, and sports and entertainment.

What sets you apart from your competitors? 
There are several ways Eloqua differentiates itself. Here are a few:

A proven successful track record with the most experience.  Eloqua has more customers successfully using marketing automation and Revenue Performance Management than anyone in the market. Industry leaders and innovators use Eloqua, including: 

• Technology –  Adobe, VMware, NetApp, IBM, McAfee, Lenovo, RedHat
• Business Services - Dow Jones, D&B, ADP
• Finance –Bank of America, Deutsche Bank, Fifth Third Bank, Wells Fargo, Fidelity, Aon, PMI Group
• Manufacturing - Thermo Fisher, Perkin Elmer, National Instruments, Roche Diagnostics, Molex
• Pharma - Abbott Labs, Alexion Pharma, Genzyme
• Publishing -  McGraw-Hill, Ziff Davis, Dow Jones, Thomson Reuters, Penton Media, Reed Elsevier

Innovation – we have created not one, but two important industry categories: marketing automation and Revenue Performance Management (RPM).

Below is a partial list of industry ‘Firsts’:

• Cloud Connectors – first standards-based integration tool in the marketing automation space to integrate with a variety of cloud platforms
• Eloqua Profiler – first sales enablement tool from a marketing automation vendor
• Eloqua Discover – first and only sales enablement tool with account scoring
• Eloqua Insight – First cloud-based analytics platform for marketers
• Eloqua 10 – first marketing automation interface leveraging Rich Internet Application technologies for maximum responsiveness
• Eloqua SmartXchange – First on-demand library of proven best practices and programs
• Eloqua Social Sharing & Reporting – first tools set for adding & tracking social media links to nurturing programs
• Eloqua is the first marketing automation platform.

Customer Success and Support

• Eloqua has invested heavily into building the largest post-sales team in the industry: Each customer has a “Customer Success Manager” with the job of ensuring that every customer is successful and meets their individual marketing/sales goals.
• SmartStart is Eloqua’s onboarding methodology whereby the client receives marketing best practices from day one
• Eloqua University: Eloqua has extensive education services available for clients. These classes are taught by full-time professors on relevant topics such as lead nurturing, lead scoring, and social media
• Eloqua’s community called Topliners is a place where marketers can share success stories, new ideas, or get important tips and tricks about the platform

What are the advantages of your Fairfax County location? 
With headquarters in Fairfax County, Eloqua has really taken advantage of the software engineering expertise in the Washington DC metropolitan area. Eloqua is creating innovative software solutions for companies such as American Express and Adobe so having engineering talent right in our backyard is critical. The company built a strong team in the DC area because of the rare combination of venture capital backed companies and government-related firms/agencies coexisting in the same eco-system.

Where do you see your business in five to 10 years? 
Eloqua has experienced tremendous growth - from $5 million in 2005 to $51 million at the end of 2010. As the market demand continues to increase for marketing automation and revenue performance management solutions, we see growth in Eloqua’s future. Eloqua is also expanding overseas, especially in the Europe, Middle East and Africa (EMEA) region. In 2010 Eloqua opened an office in Germany (the London office was opened several years earlier) and recently Eloqua opened a third EMEA office in Brussels.

Where is your company located (address, phone number, Web site)? 
Eloqua
1921 Gallows Road
Suite 250
Vienna, VA 22182-3900
866.327.8764
www.eloqua.com