Are You Dating Your Customer? The Art of Wooing Your Customer

Business Education Series: Are You Dating Your Customer? The Art of Wooing Your Customer

Ever heard that ole’ saying, ‘It’s cheaper to keep her?” Well, it’s true. It cost five
times more to gain a new customer than to retain an existing one. U.S. companies
lose $136.8 billion per year due to avoidable consumer switching. So, how do you
keep her?

In order to create marketing strategies and initiatives that are relatable and relevant
to your audience, you must be able to see a direct correlation between how the
rules of dating and relationship maintenance apply to understanding your audience.

It’s time to date your customer!

1) How marketing is core and foundational to a retention strategy.
2) Walk the customer life cycle in order to compare it to the various stages of
developing relationships.
3) Look to have marketing supports relationship development and management.