Marketing Hour with SBSD – Define Your Target Market

This webinar is part of the Marketing Hour with SBSD webinar series. This week, the Virginia Department of Small Business and Supplier Diversity in partnership with the Women’s Business Center present Defining Your Target Market webinar.

Small businesses can effectively compete with large companies by targeting a niche market.

Target marketing allows you to focus your marketing dollars and brand message on a specific market that is more likely to buy from you than other markets. This is a much more affordable, efficient, and effective way to reach potential clients and generate business.

This webinar will be on Google Meet. The webinar link will be in your email confirmation.

Speaker: Cindy Butler, Director, Women’s Business Center