Seasonal Marketing: Creating a Content Calendar for the Holidays

Synopsis– Over 800 billion dollars was spent during the holidays last year. With Thanksgiving, Black Friday, Cyber Monday, Hanukkah, Christmas and more, thousands of consumers will be vying to find the best online deals and promotions. There will be great potential to generate new customers, too. But with so much competition, how does your small business consistently stay afloat online and generate more revenues? It is a detailed Content Calendar for your social media. To best determine what to post, when to post, and how to post to beat out the competition, creating a strong Social Media Content Calendar is the key to a successful holiday campaign.

Key Learning Points:
(1) Build a content creation framework.
(2) Generate content ideas.
(3) Repurpose your content to extend its value.
(4) Learn the logistics of posting to LinkedIn and Facebook.