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Webinar: Develop a Mean Capabilities Statement to Win Government Contracts
July 13 @ 12:30pm - 1:45pm
Capability statement is a must in government contracting world to help government contractors market their services to the government and present their capabilities to teaming partners. It helps present a professional face to the world when exhibiting at different events such as trade shows or conferences.
It is not a simple brochure, however. Many government contractors miss an opportunity to put the right kinds of information on their capability statement. They also use a static brochure that is often irrelevant to the audience, too broad, and out of date because it’s hard to modify.
Capability statements come in different forms that are appropriate for various venues. They must tell a compelling story about your company. And they must help you present the right image to prospective customers and teammates.
This course covers various types of capability statements and their most appropriate uses. It also shows you how to create and best tailor your capability statement to the government clients and teaming partners.
Olessia Smotrova-Taylor, CF.APMP Fellow, president and CEO of OST Global Solutions, Inc. (www.ostglobalsolutions.com – home of the GovCon Incubator and Bid & Proposal Academy), has more than 20 years of experience in business development, communications, and marketing, including more than 15 years in contract capture and proposal management. She led winning bids for four out of five top government contractors, winning more than $20 billion over the course of her career. She is the author of the book How to Get Government Contracts: Have a Slice of $1 Trillion Pie. She also consults and teaches others how to get contracts with the government and large commercial organizations, as well as developing processes, tools, and Bid & Proposal Academy courses that enhance business developers’ abilities to win business. She has taught a graduate course at the Stevens Institute of Technology, and provided training to Treasury and NASA. She has served for two years as the President of the National Contracts Management Association (NCMA) Bethesda/Medical Chapter, and for 2 years as the President of the Association of Proposal Management Professionals (APMP) National Capital Area Chapter. She is recognized as an APMP Fellow for her contributions to the field of capture and proposals – the highest honor in the business development profession. Prior to supporting hundreds of Fortune 500 companies and small businesses as a proposal consultant and growing OST, she worked as a business developer for Raytheon and Lockheed Martin, and wrote for the Financial Times of London.