Fairfax County EDA kicks off next Marketing Communications Essentials workshop series on September 18

Monday, July 16, 2012

On September 18, the Fairfax County Economic Development Authority (FCEDA) kicks off the next round of its Marketing Communications Essentials workshops, a series of five sessions designed to provide companies and entrepreneurs the tools to understand how to formulate and execute an applicable branding plan.

The dates and topics of the sessions are:

  • Sept. 18: Conducting a SWOT Analysis
  • Nov. 20: Stocking Your Digital Toolbox
  • Jan. 15: Social Media Marketing Made Simple
  • Mar. 19: Media Relations and Pitching Journalists
  • May 21: Best Practices in B2B Marketing

The series will emphasize a broad range of best practices and are appropriate for small and mid-sized companies. The sessions are free and will be held at FCEDA headquarters at 8300 Boone Boulevard, Suite 450, Tysons Corner. Click here for more information and to register for the sessions.

“We are delighted to present these workshops that offer valuable tips for companies that want to increase their profile in the marketplace and become more successful,” said Gerald L. Gordon, Ph.D., president and CEO of the FCEDA.

The Marketing Communications Essentials series is being presented by the FCEDA in collaboration with its communications partners, Siddall and The Hodges Partnership.