Fairfax County EDA unveils fresh logo and new colors to enhance brand identity

Alan Fogg, afogg@fceda.org, 703-790-0600 (office) or 571-213-5065 (mobile)

Design element suggests shape and initials of county, movement, vibrancy 

Wednesday, May 23, 2018

Fairfax County, Virginia -- The Fairfax County Economic Development Authority is displaying its first-ever logo.

The freshly minted logo, featuring a design element that conveys the shape of Fairfax County, the letters “F” and “C,” and a flame or flare in three shades of blue, was unveiled today in the lobby of FCEDA headquarters at 8300 Boone Boulevard in Tysons Corner.

FCEDA President and CEO Gerald L. Gordon, Ph.D., said the logo will enhance the organization’s brand identity locally and globally.

“This is an elegant design that will make the FCEDA, and Fairfax County, stand out much more prominently than ever before,” Gordon said.

The new logo will soon be visible on the exterior façade of the FCEDA’s Tysons Corner headquarters. It has already been implemented on FCEDA business cards and stationery, and will be used in conjunction with public events organized or supported by the FCEDA.

FCEDA graphic designer Vicki Reeve Jackson, who spearheaded the logo design effort, explained the thought process behind the design.

“The icon is intended to evoke a sense of dynamic upward motion, with the three trapezoids working together in such a way to subtly suggest the letters F and C,” she said. “If the icon is placed on top of a map of the county, you’ll see that it is roughly the same shape as Fairfax County. The color palette is professional, but also fresh, modern and vibrant — like the county itself.”

Time magazine called Fairfax County “one of the great economic success stories of our time.” Business growth and innovation helps Fairfax County fund one of the nation’s most prestigious school systems and other public services that contribute to the quality of life of residents. Fairfax County offers businesses a state-of-the-art infrastructure, access to global markets through Washington Dulles International Airport, a vibrant investment capital community and a highly skilled and well-educated workforce.

The award-winning Fairfax County Economic Development Authority promotes Fairfax County as a business and technology center. The FCEDA offers site location and business development assistance, and connections with county and state government agencies, to help companies locate and expand in Fairfax County. In addition to its headquarters in Tysons Corner, Fairfax County’s largest business district, the FCEDA maintains marketing offices in six important global business centers: Bangalore, Berlin, London, Los Angeles, Seoul and Tel Aviv. Follow the FCEDA on Facebook, Twitter and LinkedIn.

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