Value Base re-appointed to direct Fairfax County EDA’s Israel office and outreach

Fairfax County, Virginia, USA, July 30, 2021 – The Fairfax County Economic Development Authority (FCEDA) selected Value Base M&A Ltd., an Israeli-based financial services firm, as its overseas representative to facilitate Israeli companies’ expansion to the U.S. market in Fairfax County, Virginia. This is the fifth time that Value Base has been selected under a competitive bid process.

Since 2004 the FCEDA has maintained an office in Tel Aviv that serves as a go-to resource for companies interested in expanding into the U.S. market. About 35 Israel-based companies have a presence in Fairfax County, including IAI North America, Elbit Systems of America, Amdocs, Armis Security, VIDISCO USA, Cellebrite, Priority Software, Green Vision Systems, Forescout and VERINT.

“Value Base is very pleased to be selected to continue its representation of the Fairfax County Development Authority’s business operations in Israel,” said Yair Ephrati, CEO of Value Base M&A. “Fairfax County, which is the U.S. nexus of cybersecurity and national defense assets, is an optimal location in the United States for Israeli companies to expand their operations.”

“Located in close proximity to Washington, D.C., with a direct flight service from Tel Aviv to Northern Virginia, we see a steady stream of Israeli companies establishing offices,” Ephrati added. “We at Value Base look forward to assisting additional companies with their expansion to Fairfax County.”

Fairfax County’s business community features 11 Fortune 500 headquarters, leading government contractors, a mix of more than 8,700 technology businesses, and the global headquarters for companies such as Hilton, Mars and Freddie Mac.

Fairfax County’s close proximity to Washington D.C. can be a critical advantage for Israeli companies in the defense, aerospace, and homeland security sectors, as well as technology firms focused on cyber, IoT, big data, AI, fintech, and emerging sectors such as autonomous vehicles and mobility, food tech and construction technology.

Armis Security, which helps organizations use IoT devices, including medical devices and industrial control systems, established an office in Fairfax County in 2020. Founded in Tel Aviv, with a U.S. headquarters in Palo Alto, Calif., the company selected Northern Virginia for a second research and development center.

“Armis Security has chosen Reston, in Fairfax County, as our second R&D site as it is one of the top five tech hubs in the U.S.” said Barak Ben Rachel, general manager, U.S. R&D Center, Armis. “Our Fairfax County location features a great source of talent, coupled with high quality of life. Moreover, Reston is a convenient from a time-zone perspective when it comes to working with our team in Tel Aviv.”

“Another important benefit of our Reston office is the easy access to major travel hubs and excellent access to peers and colleagues in Federal agencies. Finally, Fairfax County EDA provides us with great support, including introductions to other companies in the area, as well as invitations to attend and opportunities to speak at local events.”

The FCEDA Israel office can provide a wide array of information and services to help companies and organizations locate or expand commercial operations in Fairfax County. The services — all free and confidential — include business development and introduction to potential partners, identifying commercial real estate options; offering workshops for new and existing businesses, acting as liaison to local and state governments; providing marketing and industry insights; and providing support for marketing/public relations visibility.

“The Fairfax County Economic Development Authority congratulates Value Base for being re-selected to represent us in Israel,” said Victor Hoskins, president and CEO of the FCEDA. “We rely on Yair Ephrati and his team at Value Base to provide Israeli companies interested in the U.S. market with up-to-date information and services to understand the opportunities they can find in the large Fairfax County market, particularly in technology services.”

For more information or assistance, contact Yair Ephrati, director, FCEDA’s Israel office at; or Asher Kotz, business investment manager for Israel and cybersecurity at FCEDA’s headquarters, at

The Fairfax County Economic Development Authority promotes Fairfax County as a business and technology center. The FCEDA offers site location and business development assistance, and connections with county and state government agencies, to help companies locate and expand in Fairfax County. In addition to its headquarters in Tysons, Fairfax County’s largest business district, the FCEDA maintains business investment offices in six important global business centers: Bangalore/Mumbai, Berlin, London, Los Angeles, Seoul and Tel Aviv. Follow the FCEDA on Facebook, Instagram, LinkedIn, Twitter and YouTube.

The FCEDA is a member of the Northern Virginia Economic Development Alliance, which promotes and markets Northern Virginia outside the region and conducts activities and events to build the regional business community. Other members of NOVA EDA are the Alexandria Economic Development Partnership, Arlington County, City of Fairfax, City of Falls Church, Fauquier County, Loudoun County, City of Manassas, City of Manassas Park and the Prince William County Department of Economic Development.

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