Sales Differentiation: Your Secret to Winning More Deals at the Prices You Want

Join the author Lee Salz as he covers the following:

• Ways you can differentiate based on “how you sell,” not just “what you sell”
• Creative ways to open doors with prospects
• How to provide meaningful value by helping buyers shape their decision criteria
• That buyer objections aren’t obstacles, but rather sales differentiation opportunities
• How to turn requests for references into ways to stand out from the pack
• The irrefutable, most powerful differentiator every salesperson possesses